Effective: April 22, 2021

CMS Privacy Notice for HealthCare.gov 


How CMS uses third-party websites and applications with HealthCare.gov 

As a response to OMB Memo M-10-06, Open Government Directive, the HealthCare.gov site leverages a variety of technologies and social media services to communicate and interact with the public. These third-party websites and applications include popular social networking and media sites, open-source software communities, and more. 

Third-party websites: 

Your activity on the third-party websites that HealthCare.gov links to (such as Facebook or Twitter) is governed by the security and privacy policies of those websites. You should review the privacy policies of all websites before using them so that you understand how your information may be used. You should also adjust privacy settings on your account on any third-party website to match your preferences. 

Help On Demand: 

HealthCare.gov and CMS have contracted with Big Wave Systems to provide consumers access to Help On Demand, a service that connects consumers with Marketplace-registered and state-licensed insurance agents/brokers for assistance with obtaining eligibility determinations and enrollment in coverage. The service is a  referral system that allows consumers to request assistance from participating agents or brokers in their area who can provide immediate assistance. Consumers who want assistance with completing an application on HealthCare.gov can navigate to the Help On Demand service by clicking on a hyperlink. Once they choose to navigate to Help On Demand, they’re interacting with a website that is operated by a CMS contractor and a referral service that then provides their information directly to a Marketplace-registered insurance agent or broker. Therefore, consumers using the service are subject to the security standards and privacy policies of the Help On Demand service. The Help On Demand website will display a detailed privacy notice as well as terms of use, which will govern users’ activity on the website. Users should review this content before using Help On Demand to understand how their information may be used. For more information on this service, please see the U.S. Department of Health and Human Services Third Party Websites and Applications Privacy Impact Assessment for Help On Demand (PDF, 94 KB).